Marketing & Communications Professional, Trinidad

Caribbean Jobs Online

To understand the business needs of the SEW and develop/refine plans for effective change management and enhance adoption of the SEW services.

Key Duties and Responsibilities
• Works with the technical teams to gather, validate and evaluate SEW product/market requirements through market and customer research and product research.
• Drives development and implementation of integrated marketing plan (PR, Direct Mail, Seminars & Events etc) supported by business case with the objective of strengthening the awareness of SEW.
• Develops and drive marketing plans that will enhance user adoption of the SEW.
• Co-ordinates & arranges seminars and trainings for various stakeholders.
• Gathers and analyses data related to users, user sign up rate, issues, etc related to the SEW to identify trends and takes necessary corrective action.
• Develops user specific tactical campaigns that are designed to support adoption and customer retention.
• Manages the marketing communication budget in a way to maximize the return on funds invested.
• Any other duties as and when assigned.

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